Overview
Since launching in 2017, NDIS service provider Plan Partners have seen steady largely organic growth in customer numbers across their flagship Plan Management product. In February 2022, a significant brand awareness and positioning campaign with a strong acquisition focus was launched under the theme 'Find the unexpected possibilities in your NDIS plan'.
In partnership with an external creative agency, the campaign was rolled out across BVOD, search, social, youtube, display and native. In addition, internal email journeys were built to support and nurture prospects.
Results
Over the two month campaign, we delivered more than 20 million impressions, more than 150% increase in website visits, and over 200% uplift in lead volume against a comparison period.
In addition, we saw a significant positive brand recall across youtube and social media.
All in all, the campaign was a roaring success.
My work
As Digital Marketing Specialist with a performance marketing focus, I had a number of key responsibilities.
- Budget planning and management
- Media planning and buying
- Campaign management and reporting
- Audience management
- Performance optimisation
- Deep collaboration with connected teams
- Creative guidance
- Technical implementation
