I bring pragmatic marketing leadership into charities, not-for-profits and B Corps, prioritising sustainable growth and meaningful impact.
My approach is holistic. Marketing isn’t just about promotion – it should be integrated across the entire organisation. Defining ambitious and SMART goals, shared measures of success, and aligning effort within and across teams.
My background in UX has instilled the importance of being both data-driven and customer-centric in every decision I make. It’s about staying close to real needs and behaviours, and being agile enough to follow the evidence as it emerges, to continuously enrich every part of the customer journey.
I believe marketing can make a real difference. Done well, it’s personal, inclusive and human. It builds trust, creates belonging, and helps people from all walks of life feel welcome, respected and empowered.
I bring structure and clarity to the marketing function.
I build long-term strategies that connect advertising, communications, PR, sales and customer service.
This RevOps mindset reduces churn and facilitates growth, creating the foundation for long-term impact.
Teams perform best when their systems just work.
I craft smart digital ecosystems, integrate platforms, and break down data silos to enable timely, relevant and meaningful experiences — without losing the human touch.
Good decisions need good data.
I connect people, systems and processes to surface insights across the full customer lifecycle. This consolidated intelligence helps organisations focus resources and make smarter calls.
Delivering great strategy takes great teams.
I create clarity, sharpen focus, encourage collaboration, coach and build confidence, and support good decision-making.
Brands doing meaningful work deserve creative that moves people.
I lead the development of content, messaging and campaigns that are clear, persuasive, emotionally resonant, and deliver results.
True impact includes everyone.
I shape the customer experience to reflect the needs and realities of people from all walks of life.
Every initiative should serve, respect and uplift the full diversity of human experience.
Nov 2023 – Current
Delivered a scalable digital marketing strategy and supported lifecycle initiatives across the funnel. Oversaw paid media, content, SEO, and website optimisation, while leading MarTech implementation, improving conversion tracking, and establishing best-practice measurement.
Carer Solutions empowers people with disability to directly employ someone they know and trust, providing payroll, compliance and admin support to enable flexible, personalised care.
May – Aug 2023 • Contract
Planned and delivered a Melbourne pilot event series for disability sector professionals, using lived experience storytelling to educate, inspire and build stronger connections across the sector.
Independence Australia is a social enterprise providing NDIS-funded and private care services supporting people with disability to live independently and stay connected.
Jul 2022 – Apr 2023
Led marketing and communications end-to-end — from strategy and campaigns to content, lead pipeline, templates and internal communications.
Dog and Bone is a tech and telecoms consultancy helping charities and not-for-profits cut costs, improve efficiency and maximise social impact.
Oct 2019 – May 2022
Planned, executed and optimised digital advertising across search, social, video and native. Managed SEO strategy across digital platforms. Led UX research and design for a disability funding tool.
Plan Partners is a national leader in NDIS plan management and support coordination, supporting thousands of Australians with disability.
Apr – Jul 2019 • Contract
Led UX, digital design and creative functions, managing a small team and owning client relationships across design and UX projects.
A digital agency and Salesforce development partner delivering flexible, accessible and customer-centric solutions for SMEs, not-for-profits and government.
Oct 2016 - Mar 2019
Led the design and development of digital campaign assets — including email, display, landing pages and custom experiences — to engage supporters and drive fundraising across key focus areas like child sponsorship, food security and health.
World Vision Australia is a global humanitarian organisation working to eliminate poverty and injustice, with a focus on supporting vulnerable children and communities around the world.
Aug 2015 – Oct 2016 • Contracts
Led UX research, UI design and end-to-end production of websites, emails, display, social and video for brands across sectors including sport, loyalty, corporate training, finance, tech and logistics.
Delivered short to mid-term contracts with marketing and digital agencies, alongside longer-term work for a B Corp certified coworking space and an earthmoving equipment startup.
Mar – Aug 2015
Worked as part of a multidisciplinary team to deliver design, art direction and comms across both digital and traditional media. Contributed to UX and interface design for responsive websites, responsive eDM campaigns and brand assets.
A full-service creative agency specialising in integrated marketing and communications. The agency delivered strategy, content, and campaigns across digital, print and experiential channels.
Feb 2012 - Mar 2015
Led all creative functions across the agency — including UX, design and production of magazines, advertising and digital assets. Managed accounts and media buying for tourism and real estate clients. Oversaw project management of an internal digital platform.
Formerly Publicitas Australia, this media agency represents major Australian and international media conglomerates.
Aug 2004 - Feb 2012
Designed print advertising across newspaper and magazine titles. Led ad production for the flagship publication and oversaw quality control for print output.
An independent publishing group with 12 mastheads across regional Victoria, plus magazine and custom content serving the business, health and agricultural sectors.
Jan 2025
CPD-accredited course led by Professor Mark Ritson, covering ten core modules: Market Orientation, Market Research, Segmentation, Targeting, Positioning, Objectives, Product, Price, Marketing Communications, and Distribution. The program provided a comprehensive foundation in strategic marketing principles and practices.
2011
This comprehensive program equips students with the skills to become versatile and industry-ready designers. The curriculum covers visual communication, branding, typography, digital and print media, packaging, and user experience design. Emphasizing both creative and technical proficiencies, the course prepares graduates to meet the evolving demands of the design industry.
Nov 2023
Practiced using SEO, SEM, and display advertising to attract and engage customers online. Explored the stages of the marketing funnel and learned how to use digital marketing tactics to move customers through the stages.
May 2014
Globally recognised 12-week intensive program designed for aspiring creatives passionate about ideas and innovation. The course focuses on developing creative thinking and problem-solving skills across various media platforms, including digital, film, radio, print, and social media. Participants engage in weekly lectures and tutorials led by industry leaders, working on real-world briefs to build a compelling creative portfolio.
Nov 2023
Explored the end-to-end process of creating and managing an online store, including building a Shopify store, adding product listings, and implementing customer outreach strategies through advertisements and campaigns.
Nov 2023
Gained foundational knowledge in digital marketing and e-commerce, including understanding the marketing funnel, customer journey, and the roles of digital marketing and e-commerce within organisations.
