Overview
Working within a global creative strategy, I handled the Art Direction of India Tourism’s Australasian advertising, tailoring it to appeal to the local market.
Results
During the two years I worked on the account, the Indian Tourism department saw a 15% increase in visa applications for Asia Pacific, where the campaign activity was active.
The department also saw significant spikes in inquiries to their tourism hotline, with website visits increasing as well.
My work
Working within a global creative strategy, I handled the Art Direction of India Tourism’s Australasian advertising, tailoring it to appeal to the local market.
- Account management
- Media buying
- Art Direction
- Graphic Design
- Production
