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A gift that lasts a lifetime

Donation uplift for World Vision Christmas Appeal

A gift that lasts a lifetime delivers fantastic impact.

Overview

Each year, World Vision runs Christmas acquisition campaigns for theirChild Sponsorship and Gifts products.

This year's theme was 'a gift that lasts a lifetime'.

Results

The Christmas campaign always delivers a great result, and this year was no exception. Gift sales far exceeded targets, and Child Sponsorships were up year-on-year as well.

My work

As part of World Vision’s internal creative team I conceptualised, designed and built innovative HTML5 display banner advertising, incorporating animation and interactivity.

I also delivered video content optimised for World Vision’s social channels.

  • Animation
  • CSS
  • Digital Design
  • HTML5 Display Advertising
  • Javascript
  • Motion Graphics
  • Social
  • SVG
  • Video Editing

Examples

Child Sponsorship TVC ad

Display ads

HTML5 banners with custom-coded inline SVG animation.

Video

Animations for videos across TV, youtube and social.

Other work