Overview
The 40 Hour Famine is a peer-to-peer campaign taking place over two and a half days to engage young Australians in global issues such as poverty, displacement and conflict.
In 2017 it pivoted from a focus on food insecurity to refugee displacement, renamed to the 40 Hour Famine Backpack Challenge.
Results
Thousands of school children took part in the backpack challenge, collectively raising in excess of $100k to support refugee programs.
My work
I worked on several key aspects of the campaign, including HTML5 display advertising, social video and conceptualising the challenges that took place over the weekend.
